Abstract: With the acceleration of ageing population in China, the advancement of medical technology and the increase of the demand for health, the contradiction between supply and demand of blood becomes more and more prominent. As a link between blood donors and clinical patients, blood donation places are not only the space to implement the system of unpaid blood donation, but also the important infrastructure to continue the urban blood supply. The layout and design of blood donation sites are related to the efficiency of blood collection, the layout of urban planning and the display of civilization image, and have a profound impact on the life and health of the people, the development of urban health and social harmony. As a central city and medical capital in central China, the planning and construction of blood donation places is particularly important. Wuhan Blood Center will introduce the concept of “Kansei engineering” into the planning and construction of blood donation sites, and build a resonance with the public, symbiosis with the city, resonance with the future of urban blood donation space. It will help to optimize the experience of blood donation, ensure the sustainable development of blood donation, raise the sense of urban warmth, and endow more humanistic background for the construction of a healthy China and the high-quality development of unpaid blood donation.

Key words: Kansei engineering, Construction of blood donation sites, Blood donation house, Emotional design