Abstract: Objective To explore the current situation and countermeasures of precise recruitment of blood donors in universities, aiming to recruit and retain blood donors with greater accuracy. Methods We established an accurate recruitment information platform, and investigated the reactions of blood donors to different recruitment messages as well as the effects of different recruitment methods. By analyzing the professional backgrounds, preferences, willingness to participate in emergency blood donation teams and other characteristic information of blodd donors, we aimed to identify their needs for on-site and follow-up services. Results Comparing the number of blood donors willing to donate between traditional telephone recruitment and precision telephone recruitment showed statistical significance (P<0.01). Based on theses findings, regular activities were held around 590 college students who participated in the Hot Blood Youth Board Friends Association in 2023, and ultimately 70% of students exceeded their 2022 participation frequency in component blood donation. Conclusion Targeted blood donation programs specifically designed for college students through precise recruitment strategies can effectively enhance recruitment efficiency, retain more blood donation groups and individuals, secure a sufficient blood supply for patients, and ensure the availability of blood for clinical use.

Key words: Accurate recruitment, Blood donors in universities, Voluntary blood, Willingness to donate blood