Abstract: Objective To explore the population structure and its geographical characteristics of blood donors in Panzhihua area so asto provide the basis for formulation of reasonable and effective blood donor recruitment strategy. Method Collect the population of the voluntary blood donors who successful acquisition blood in blood stations from 2010 to 2016,a total of 98 797donors data for statistical analysis.Result Males （54.15%） dominated when compared with females （45.85%）in the volunteers.The highest ratio of blood donators was seen in miscellaneous population（51.63%）,followed by workers （18.34%）,farmers （11.96%）,students（5.99%）,office clerk （4.40%）,medical staffs（ 3.53%）,public servants （2.07%）,teachers （1.51%）,and soldiers （0.58%）,respectively. The majority of donators came from middle school students（47.59%）,followed by junior college （19.87%）,technical school （14.09%）,university （11.88%）,primary school（4.71%）,and postgraduate school （1.09%）. The most donators were those of Han nationality （94.58%）,followed by other minorities （5.42%） including the Yi nationality （3.44%）.Conclusion Gender,age,occupation,education,and nationality as well greatly impact the constitution of blood donators. More efforts should be made to develop the recruiting strategy for encouraging blood donation in the populations of females,public servants,teachers,medical staffs,and minorities aged from 18 to 24.

Key words: Blood donation, Population structure, Recruitment strategy