Abstract: Objective To explore the efficacy of "Internet +" mode in recruitments and appointments of blood donations so as to improve the process management and efficiency of blood component donation. Methods Blood donors were recruited through the WeChat Public Account from 2014 to 2016 and the results were compared with those recruited by traditional paths such as face-to-face，telephone appointments and company introduction. Finally，the performance of platelet donations was analyzed. Results The number of performance for platelet donations was yearly increased from 53.68% in 2014，64.88% in 2015 to 66.87% in 2016，while it gradually decreased from 46.32% in 2014，35.12% in 2015 and 33.13% in 2016 when recruited by the traditional means. Conclusion “Internet +” may greatly improve the efficiency of recruitments and appointments for platelet donations compared with traditional means.

Key words: "Internet +" , Component blood donator recruitment, WeChat public platform , SMS platform